The FIFA World Cup has been nothing short of incredible.

As the tournament comes to a close this weekend, it's once again reminded us what's possible when brands, host cities and event organizers think bigger.

That’s why I captured 350+ of the tournament's most creative, innovative and shareable moments in this new Gainor Sports Report to inspire teams, leagues, brands and event organizers to think bigger and create even better fan experiences.

If you're looking for inspiration for your next campaign, partnership or event, I hope this becomes a resource you'll return to again and again.

Down the free report here:

Gainor Sports I 350 Instagrammable Moments From Fifa World Cup 2026 (1)

25.8MB ∙ PDF file

Download

Download

The FIFA World Cup has been much more than the world’s biggest sporting event.

It’s been a global showcase of sponsorship, fan engagement, hospitality, marketing and innovation—filled with ideas that can inspire organizations across every level of sports.

Over the past several weeks, I’ve been studying many of the tournament’s most creative partnerships, activations and fan experiences, and compiled them into this FIFA World Cup Sponsorship & Activation Playbook.

Whether you work for a team, league, brand, agency, venue or event, my hope is that this playbook sparks new ideas, challenges conventional thinking and helps inspire your next partnership, campaign or fan experience.

The best ideas don’t stay in one sport or one event. They evolve when someone adapts them into something new.

I hope you enjoy it.

Download the Playbook

Gainor Sports L Fifa World Cup Activation Playbook (final)

21.7MB ∙ PDF file

Download

Download

Editor’s Note: This is the first in a series of playbooks and deep dives exploring the ideas shaping the future of sponsorship, revenue generation, fan engagement and innovation across the sports industry. If you enjoyed this edition, subscribe to The Gainor Sports Report to receive future insights delivered directly to your inbox.

For more than 20 years, I’ve had the privilege of working alongside professional teams, leagues, brands, agencies, governing bodies and venues around the world, helping them grow sponsorships, generate new revenue and create more meaningful fan experiences.

Throughout that journey, one thing has become increasingly clear:

The sports industry has become one of the world’s greatest laboratories for innovation.

Every week, organizations are introducing new partnership models, premium experiences, community initiatives, technology, content strategies and business ideas that push our industry forward. Some make headlines. Many don’t. But the best ideas almost always spark new ways of thinking.

I’ve always believed that one great idea can change the trajectory of an organization.

Sometimes that idea comes from a different sport. Sometimes it comes from a different country. Sometimes it comes from a completely different industry. The organizations that consistently lead aren’t just watching what’s happening around them—they’re constantly learning, adapting and finding inspiration in unexpected places.

That’s why I created The Gainor Sports Report.

This isn’t another sports business newsletter.

It’s a place to explore the ideas shaping the future of sponsorship, revenue generation, fan engagement, innovation and the business of sports.

Here you’ll find:

• Creative sponsorship ideas worth exploring.

• Breakdowns of innovative partnerships and activations.

• Revenue generation strategies from leading organizations around the world.

• Emerging trends that will shape the future of sports.

• Practical applications of AI and technology.

• Behind-the-scenes observations from the events, venues and organizations setting the standard.

Every edition is designed to do more than report what’s happening in sports.

It’s built to uncover the ideas behind the headlines, identify the opportunities others might miss and translate innovation into practical strategies that organizations can apply to drive sponsorship growth, generate new revenue and create more meaningful fan experiences.

Whether you’re leading a team, league, brand, venue, agency or sports property, my goal is to help you think differently, see what’s next and leave with ideas you can put into action.

The mission is simple: to help you generate more revenue, build stronger partnerships, creatively engage fans and stay one step ahead of where our industry is headed.

Thank you for being here.

I hope The Gainor Sports Report becomes a resource that challenges your thinking, sparks new ideas and helps you uncover opportunities that make a meaningful impact on your organization.

The best ideas are still ahead!

Brian