Welcome to The Gainor Sports Report
For more than 20 years, I’ve had the privilege of working alongside professional teams, leagues, brands, agencies, governing bodies and venues around the world, helping them grow sponsorships, generate new revenue and create more meaningful fan experiences.
Throughout that journey, one thing has become increasingly clear:
The sports industry has become one of the world’s greatest laboratories for innovation.
Every week, organizations are introducing new partnership models, premium experiences, community initiatives, technology, content strategies and business ideas that push our industry forward. Some make headlines. Many don’t. But the best ideas almost always spark new ways of thinking.
I’ve always believed that one great idea can change the trajectory of an organization.
Sometimes that idea comes from a different sport. Sometimes it comes from a different country. Sometimes it comes from a completely different industry. The organizations that consistently lead aren’t just watching what’s happening around them—they’re constantly learning, adapting and finding inspiration in unexpected places.
That’s why I created The Gainor Sports Report.
This isn’t another sports business newsletter.
It’s a place to explore the ideas shaping the future of sponsorship, revenue generation, fan engagement, innovation and the business of sports.
Here you’ll find:
Creative sponsorship ideas worth exploring.
Breakdowns of innovative partnerships and activations.
Revenue generation strategies from leading organizations around the world.
Emerging trends that will shape the future of sports.
Practical applications of AI and technology.
Behind-the-scenes observations from the events, venues and organizations setting the standard.
Every edition is designed to do more than report what’s happening in sports.
It’s built to uncover the ideas behind the headlines, identify the opportunities others might miss and translate innovation into practical strategies that organizations can apply to drive sponsorship growth, generate new revenue and create more meaningful fan experiences.
Whether you’re leading a team, league, brand, venue, agency or sports property, my goal is to help you think differently, see what’s next and leave with ideas you can put into action.
The mission is simple: to help you generate more revenue, build stronger partnerships, creatively engage fans and stay one step ahead of where our industry is headed.
Thank you for being here.
I hope The Gainor Sports Report becomes a resource that challenges your thinking, sparks new ideas and helps you uncover opportunities that make a meaningful impact on your organization.
The best ideas are still ahead!
Brian