The Best Ideas from the FIFA World Cup
The best partnerships, activations and fan experiences from the FIFA World Cup, all in one playbook.
The FIFA World Cup has been much more than the world’s biggest sporting event.
It’s been a global showcase of sponsorship, fan engagement, hospitality, marketing and innovation—filled with ideas that can inspire organizations across every level of sports.
Over the past several weeks, I’ve been studying many of the tournament’s most creative partnerships, activations and fan experiences, and compiled them into this FIFA World Cup Sponsorship & Activation Playbook.
Whether you work for a team, league, brand, agency, venue or event, my hope is that this playbook sparks new ideas, challenges conventional thinking and helps inspire your next partnership, campaign or fan experience.
The best ideas don’t stay in one sport or one event. They evolve when someone adapts them into something new.
I hope you enjoy it.
Download the Playbook
Editor’s Note: This is the first in a series of playbooks and deep dives exploring the ideas shaping the future of sponsorship, revenue generation, fan engagement and innovation across the sports industry. If you enjoyed this edition, subscribe to The Gainor Sports Report to receive future insights delivered directly to your inbox.