About The Gainor Sports Report
The Gainor Sports Report explores the ideas, trends and innovations shaping the future of sponsorship, revenue generation, fan engagement and the business of sports.
Drawing on more than 20 years of experience advising professional teams, leagues, brands, agencies and sports properties around the world, I break down the partnerships, activations and business strategies making an impact across the industry—and explore how organizations can adapt those ideas to drive growth.
This isn’t another sports business news publication.
It’s a resource designed to help current and aspiring leaders think bigger, challenge conventional thinking and discover practical ideas they can apply to strengthen partnerships, generate new revenue and create more meaningful fan experiences.
What You’ll Find
Sponsorship trends and best practices
Creative partnership ideas and activations
Revenue generation strategies
Fan engagement innovations
Premium hospitality and venue experiences
AI applications for the sports industry
Marketing and branding insights
Lessons from major sporting events around the world
Conversations with industry leaders
Emerging trends shaping the future of sports business
Who It’s For
Whether you work for a team, league, brand, agency, venue, governing body or sports property, The Gainor Sports Report is built for professionals who are passionate about growing their organizations, challenging what’s possible and staying ahead of where the industry is headed.
Why Subscribe?
Every edition is designed to deliver ideas you can put into action.
Whether it’s a sponsorship concept, revenue strategy, fan experience, marketing campaign or emerging trend, my goal is simple: to help you leave every edition with new perspectives, fresh inspiration and practical ideas that can make a meaningful impact on your organization.
If you’re passionate about the future of sports business, you’re in the right place.
Welcome to The Gainor Sports Report.

